Job Information
Nestle Marketing Manager (Beverage Solutions) - Nestle Professional in Bangkok, Thailand
POSITION SNAPSHOT
Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nestle Professional
Full-time Bachelor Degree in Marketing, Business Administration
Minimum 7 years of experience in brand management from FMCG
Strong Thai & English communication skill is a must
A DAY IN THE LIFE...
Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs
Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research
Activate Brand Essence and Vision
Develop and update consumer portrait, consumer engagement funnel for her/his brand
Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands
Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
Contribute to the development , engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader
Ensure compliance and validation to all regulations and specifications
ARE YOU A FIT?
Minimum of Bachelor Degree in Marketing, Business Administration or related field.
Minimum 7 years of working experience in marketing preferably in FMCG brands.
End-to-end brand management experience.
Good English & Thai communication skills.
Able to work under high pressure and have self-starter attitude.