Job Information
Nestle E-commerce operations specialist in Casablanca, Morocco
POSITION SNAPSHOT
Nestlé Maroc SA
Based in Casablanca
Full-time
POSITION SUMMARY
The growth of online business extends to Nespresso's own websites and far away.
She/He is responsible of ensuring the Commercial availability of product content and features on website & eRetailers according to the local Strategy, campaigns and global product launches, as well as of facilitating platforms enhancements and developments that are aligned between E-commerce internal departments as well as with external operations teams.
The eCommerce Operations Specialist will work with local operations & Marketing Teams in:
Own the Day-to-day running of Nespresso website & eRetailers web pages.
Develop and maximize the performance of Nespresso digital boutiques in Marketplaces.
Concur to the overall eBusiness objective of providing best-in-class digital customer experience.
Analyse the E-commerce and e-retailers sales and provide insights that will help to develop the online business.
She/He will also contribute with the Commercial and Marketing teams to the development of new local Trade online initiatives.
A DAY IN THE LIFE OF AN E-COMMERCE OPERATIONS SPECIALIST
Own the Day-to-day running of Nespresso website & in eRetailers
• Assist Trade & eCommerce Manager in designing and executing the yearly content and commercial plan for the website and eRetailers, in cooperation with local and HQ eBusiness teams including campaigns integration and features implementation.
• Contribute to Define, Plan & Activate all commercial and promotional activities on Market places, including project management for set-up, test and final publishing tasks.
• Manage and optimize the Nespresso visibility by understanding eRetailer partner's merchandizing tool, shopper path to purchase and by designing the best activation scheme accordingly.
• Cooperate with the relevant teams in HQ, in the market and with local operation partners to ensure availability of the latest content (copy and visuals) & products, according to Nespresso's global and local campaigns plan.
• Support all other departments to implement their projects that have an online dimension including the Trade Partners websites.
Develop and maximize the performance of Nespresso digital boutiques in Marketplaces
• Setup and Manage operations on Marketplace digital boutiques
• Monitor digital KPIs with a strong focus on customer journey & behaviors.
• Monitor customer feedback on digital boutiques in marketplaces from all available sources
• Build Insights on Online Customer Journey and turn them into actions from campaign initiative and merchandising optimizations to maximize channel performance.
• Optimize digital channels backend performance with relevant stakeholders
• Monitor external, site centric and CRC indicators to report and consolidate digital KPIs (sales, brand ranking, conversion funnel, average basket, customer’s complaints, channel share…)
• Cooperate with internal stakeholders to optimize the orders' manual validation process if needed.
Concur to the overall eBusiness objective of providing best-in-class digital customer experience:
• Actively participate in Morocco sales operations and eRetailers meetings to provide inputs and recommendations on existing activity ROI and to offer insights on new relevant eRetailing opportunities.
• Participate in the roll-out of new personalized user experience features in cooperation with CRM and eBusiness team.
• Share best practice, monitor local competitive solutions, and participate in the definition of tomorrow’s next generations of eCommerce and Trade solutions on Nespresso digital boutiques in Marketplaces
WHAT WILL MAKE YOU SUCCESSFUL
Education:
• Bachelor degree holder in Business Management or related disciplines
• Strong communication skills in Arabic, French & English
Professional experience:
• 2 years’ experience in eCommerce platforms operations management (experience with Magento platforms is preferred)
• Good knowledge of local eCommerce environment
• Knowledge of Omni-channel business management would be a plus
• Good analytical skills performing sales figures analysis
• Google Analytics Certification is a plus
We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse contex.