Job Information
Nestle Brand Manager Acute Care & Dysphagia in Esplugues Llobregat, Spain
Position Snapshot
Location: Esplugues de Llobregat, Barcelona
Company: Nestlé Health Science
Type of Contract: Permanent
Type of work: Hybrid
The role
As Brand Manager for Acure Care & Dysphagia your responsibility will be to build a strong brand and marketing plan in order to generate engagement with HCP, Medical Societies and patients with these needs.
This role exists to support the development of the AC & Dysphagia brands in its different territories together with the global marketing team, execute and to optimize our marketing proposition in the market by developing and implementing the agreed business plan mainly focused on patient needs, leading the channel becoming the captain of the category in hospitals/pharmacies/ecommerce and launching the I&R pipeline created as a relevant growth lever.
Your day in a life will look like this:
Understand the portfolio’s market competitiveness and target patients/consumers, translate the understanding into proprietary insights to strategize and develop quantified and measurable marketing actions and brand plans.
Develop and update HCP/Patient portrait, engagement funnel for the brand and activate brand essence.
Manage product portfolio, set portfolio optimization plans and pricing strategies and ensure supply chain plans are in line with the brand plan and key targets.
Contribute to the development and execution of the brand and ICP plan. Track and monitor the performance, health and strategic alignment.
Identify and develop opportunities to strengthen positioning, communication or products, using new research findings and KOLs.
Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Medical Affairs team.
Identify gaps pertaining to product formulation, communication, price, availability, visibility, and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with HQ and local technical support, and drive the realization of new product development projects.
Minimum qualifications
Academical background in Marketing or related.
3-4 years’ experience in Marketing OTC/ Reimboursed Nutrition sector.
Experience in managing a portfolio of nutrition/pharmaceutical brands, products, and projects.
Previous experience developing and implementing business strategies and annual brand plans aimed at increasing brand competitiveness.
Has a strong commercial approach and has had experience preparing materials and tools for Sales team.
Has a digital-first mindset, with experience in digital strategy and actions Direct-To-HCP.
Fluent in Spanish and English.
Bonus Points If You:
Experience with eBusiness (digital, Consumer Relationship programs-CRM, or influencers, SSMM campaigns).
Good knowledge of Microsoft Office package and SAP is desired.
Scientific academical background would be a plus.
We offer you
We offer more than just a job. We put people first and inspire you to become the best version of yourself.
Great benefits including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
Hybrid working environment with flexible working scheme . Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill!
Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.
About Nestlé
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. Want to learn more? Visit us at www.nestle.com.
We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day. You own a piece of the action – make it count.
How we will proceed:
You send us your CV → We contact relevant applicants → Interviews → Feedback → Job Offer communication to the Finalist → First working day