Job Information
Nestle Brand Manager, Nestle Professional in Makati, Philippines
Main Purpose of the Job
The Brand Manager for Nestle Professional - Food is responsible for the development and management of strategies to drive growth and achieve business objectives within the food service industry. This role requires a deep understanding of the out-of-home business and channels, as well as the ability to leverage customer and consumer insights to develop effective business strategies.
Key Responsibilities:
Develop and implement business strategies and plans to drive customer awareness, preference, and market share within the professional food service industry.
Conduct research and analysis to identify customer and consumer trends, competitor activity, and opportunities for business growth.
Collaborate with cross-functional teams, including sales, product development, and culinary, to ensure alignment and successful execution of initiatives.
Manage the P&L and track performance metrics to evaluate the effectiveness of activities and make data-driven decisions.
Develop and execute strategies with local business units to leverage out-of-home reach.
Manage assets, including packaging, logos, and brand guidelines, to ensure consistency and adherence to brand standards.
Collaborate with Commercial Development, Fields Sales Teams, External Agencies and other Partners to develop and execute campaigns and programs that will drive out-of-home business growth.
Monitor and analyze market trends, customer and consumer behavior, and competitive landscape to identify opportunities for innovation and differentiation.
Stay up-to-date with industry best practices and emerging trends in the food service industry to drive continuous improvement and innovation.
Build and maintain strong relationships with key customers, distributors, and industry influencers to drive partnership and loyalty.
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.