Nestle Brand Manager II in Seattle, Washington
Nestlé and Starbucks are bringing together the world’s most iconic coffee brands. Starbucks’ robust product portfolio celebrates coffee with rich tradition – customer experience is paramount. Coupled with Nestlé’s mission to enhance the quality of consumers’ lives and contributing to a healthier future, this strategic alliance will create career opportunities that will drive innovation and go-to-market strategies, bringing the best coffee to customers around the world.
It has never been a more exciting time to join (Nestlé Starbucks).
The Brand Manager II contributes to the Nestle Starbucks Coffee organization’s success by leading the development of brand management, specifically innovation and new product launch marketing programs. Develops strategic assessments for Starbucks coffee innovation in US CPG and manages a portfolio of innovation to meet annual operating plan goals and budgets (to achieve financial and business objectives). This job specifically focuses on developing and executing an innovation/new item strategy and launching new items in Food, Drug, Mass & Club channels.
Responsibilities and essential job functions include but are not limited to the following:
Leading the development of new products and product-related opportunities:
Leads the development of new products and product-related marketing opportunities, from concept to launch.
Manages project teams and timelines to deliver new products to market that align with business objectives and brand guardrails. Strong leadership of cross-functional partners required to ensure successful launch.
Drives the channel, category and/or platform strategy reflecting competitive and consumer trends and market needs across brand / category and or platform.
Creates and/or manages the innovation funnel/roadmap for channel, category or platforms that deliver against the objectives and strategies.
May lead in the creation of platform and/or product positioning and ensuring relevancy across or within regions and channels.
Strategic assessment of platforms within competitive context.
Assist with capacity, sourcing, and cost reduction opportunities to ensure consistent supply.
Setting goals for the work group, developing organizational capability, and modeling how we work together. Works cross-functionally and with the marketing brand team to grow share, build the brand and achieve financial objectives:
Leads cross-functional and project teams to deliver strategic recommendations, new products and/or marketing communication strategies
Builds strong relationships within a matrix structure to ensure achievement of business objectives and development of a product proposition that aligns with Starbucks brand guardrails
Evaluates information and identifies issues that require within-brand-team resolution or escalation
Identifies and communicates key responsibilities and practices to ensure effectiveness of immediate team of direct reports
Coach and mentor teams to enhance brand management knowledge
Promotes a successful attitude, confidence in leadership and teamwork to achieve business results. May serve as proxy for director in key meetings
Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
Supports the implementation of company programs to ensure the success of the Company
Planning and Execution
Developing strategic and operational plans for the work group, managing execution, and measuring results:
Collaborates with internal and external strategic business partners to develop joint innovation strategies and plans; oversees implementation and monitors results.
Recommends strategic direction of innovation to senior management.
Plans and manages business unit and department processes and practices to ensure that programs are aligned with company business goals and objectives.
Providing brand management expertise and executing marketing responsibilities:
Evaluates, prioritizes and leads decisions regarding new products and marketing opportunities based on financial viability and brand fit.
Identifies and leads integrated programs in collaboration with other brands and channels.
Leads consumer research in partnership with our insights team to define customer targets and new product barriers/insights. Applies insights to make decisions.
Applies consumer insights and understanding of marketplace dynamics to develop compelling brand positioning.
Partner Development & Team Building
Providing partners with coaching, feedback, and developmental opportunities and building effective teams:
Challenges and inspires team members to achieve business results.
Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions.
Provides coaching, direction and leadership support to team members in order to achieve partners, business and customer results.
Conducts and ensures the completion of performance reviews.
Ensures partners adhere to legal and operational compliance requirements.
Summary of Experience
Progressive experience in product or brand management. 6-10 years
Project leadership in a cross-functional environment. 5-10 years
MBA strongly preferred.
-Creative agency management experience strongly preferred.
Bachelor’s degree or 4 or more years of US military experience
4 or more years of experience in a role supporting marketing, brand management or product management
4 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
Required Knowledge, Skills and Abilities
Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes. in cross-functional projects and activities.
Strong organization and planning skills.
Strong presentation skills.
Ability to balance multiple priorities and meet deadlines.
Ability to influence others.
Strong analytical and technical skills; comfortable with syndicated data.
Strong knowledge of marketing vehicles and marketing fundamentals.
Must be able to work in a matrix environment, able to collaborate cross functionally.
Strong cross-functional, agency and team leadership.
Strong interpersonal skills.
Ability to communicate clearly and concisely, both orally and in writing.
Ability to work both independently and as part of a team.
Strong problem solving abilities.
Functions effectively with ambiguity.
Job: Marketing/Brand Management
Organization: Nestle USA
Title: Brand Manager II
Requisition ID: 18008629
The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran.