Job Information
Nestle CEE Social Media Specialist in Warszawa, Poland
Main purpose of the job:
To effectively manage and elevate the online presence of the company/brand across multiple social media platforms. Your responsibilities will include collaborating closely with marketing teams, media agency, content studio to develop and execute impactful social media calendar and implement SoMe best practices. Additionally, you will work closely with the Consumer Engagement Services (CES) specialists to actively engage with the online community and foster meaningful interactions on social media channels.
You will:
Work closely with brand managers and marketing to develop and execute social media best practices to increase brand awareness, drive engagement, and generate growth. This includes creating content calendars, planning campaigns, content creation and publishing, building brand tone of voice on social media guidelines, working with media agency to build an Integrated social brief, and identifying growth opportunities
Track and analyze social media metrics, such as reach, engagement, and conversion rates. Use data insights to identify trends, measure the effectiveness of campaigns, and make data-driven recommendations for improvement
Monitor social media platforms for mentions of the brand, competitors, and industry trends. Stay updated on relevant conversations and use insights to inform social media plans and content creation
Act as a point of contact for managing social media crises or negative feedback. Work closely with CES to respond promptly and appropriately to mitigate any potential damage to the brand's reputation.
Work closely with brand manager to identify and collaborate with micro-influencers and brand lovers/advocates to amplify the company's message and reach a wider audience. Manage influencer partnerships, track performance, and measure the impact of influencer campaigns in alignment with the brand and category strategy
Keep abreast of the latest social media trends, best practices, and emerging platforms. Continuously explore new opportunities to enhance the company's social media presence and engagement
Work closely with cross-functional teams, including marketing, communications, and customer service, to align social media efforts with overall business objectives. Collaborate on integrated marketing campaigns and provide social media support for company events or initiatives
Work closely with brand managers and content studios to develop compelling and engaging content for social media platforms, including text, images, videos, and user generated content (UGCs) resharing. Ensure that the content aligns with the brand's voice and values. Collaborating closely with brand managers, create copy and develop briefs for images and video assets
Keep Consumer Engagement Services (CES) function up to date with latest campaign briefs, and trends. Train and coach CES on brand Tone Voice and brand social media standards in alignment with brand management team
Manage and create Social Media accounts with cooperation with IT department and execute Social Media Rules agreed with Legal & IT department
Coordinate implementation and maintenance of selected global tools / guidelines and secure smooth execution
Our requirements:
Prior experience in managing social media accounts for a business or organization is crucial. This includes content creation, scheduling posts, responding to comments, and monitoring engagement
Experience in creating engaging content for social media, such as graphics, videos, and blog posts
Experience in tracking, analyzing, and reporting on social media metrics
Experience in planning and executing social media campaigns
Experience in digital marketing, including SEO, email marketing, and online advertising, can be beneficial
Familiarity of CX and CES technologies
The ability to analyze social media data and other consumer data, identify trends, patterns, and areas for improvement to enhance the consumer experience
Knowledge of managing cross-functional projects and collaborating with internal teams to implement consumer experience initiative
Evidence of cross-functional working and collaboration to achieve results
Influence and impact within a matrix environment
Defining a process, rolling out change in a business, and reporting on results
We offer:
Employment contract for substitution (until September 2025) with benefits package
Opportunity to gain work experience in an international, dynamically growing company
Learning and professional development opportunities with worldwide professionals
Flexible working hours and hybrid work
Being a part of global family of brands with a purpose and much more
A work atmosphere based on respect, cooperation and openness to diversity
Opportunity to participate in sustainability projects and join a community focused on creating sustainable solutions